eCornell
eCornell is Cornell University's online professional development platform, offering certificate programs across business, leadership, hospitality, marketing, and other disciplines. Courses are taught by Cornell faculty and industry experts, combining Ivy League academic rigor with practical, career-focused learning.
Role (Designer)
Authored detailed documentation and designed the brand guide (establishing visual identity standards, typography color palettes, and usage specs).
Red Bull
Red Bull Soundclash is a live music event where two artists compete against each other in two separate stages. In 2021, Soundclash was held in the United States for the first time in 10 years in the following cities: Atlanta (Shelley FKA Dram vs. Westside Boogie), Chicago (Rico Nasty vs. Danny Brown), Houston (Tank and the Bangas vs. The Suffers), and Nashville (Bren Joy vs. Jake Wesley Rogers).
Role (Project Management & Illustration):
Managed full project lifecycle from conception to delivery, ensuring brand compliance across all assets, coordinating team workflows, and maintaining quality control for client specifications including sizing requirements and mandatory brand elements.
Created key visual illustrations for each cities. Illustrations were used for adaptations such as posters, banners, website, and motion advertising assets.
✦Soundclash Teaser
✦Variety
*Photography from Red Bull Content Pool.
Red Bull Batalla is the largest annual Freestyle competition where all Spanish-speaking countries participate. Rappers duel against each other and each battle is overseen by a jury. Over 400 milliion people have tuned in to see all of the Batallas at a national and global level.
Role (Illustration):
Designed the Final International belt design that was produced and given to the International winner for 2020 and 2021.
✦Red Bull Batalla 2020 Live
✦Red Bull Batalla 2021 Live
*Photography from Red Bull Content Pool.
Red Bull was launching a campaign with Jamie O’Brien, one of their athletes, known for surfing. We were tasked to develop the key visual along with campaign ideas like a kit and microsite.
Role (Illustration & Project Management):
Created an illustrative option for the Key Visual. The client ended up going with a different direction.
The Red Bull office located in Peru moved to a new location. They asked for a mural to be created.
Role (Illustration & Project Management):
Illustrated the office mural, printed on vinyl.
Virgin Voyages
Virgin Voyages is a re-imagined adult only cruise line created by Richard Branson. The usual cruise amentities can be found on board but the ships have unusual offerings like a tattoo parlor or a record store. You can even shake your phone for champagne to be delivered to you anywhere onboard.
Role (Illustration):
Illustrated entertainment graphics used for the web and the Virgin Voyages app.
On a Virgin Voyages cruise, you can book offshore excursions, called Shore Things, on the Virgin Voyages app or on the website.
Role (Illustration & Project Management):
Handled, tracked, review process and selection of 5 options for each Shore Excursion for client CD’s review Illustrated entertainment graphics used for the web and the Virgin Voyages app.
- Sourced more than 400 images (per batch), resized, added illustrations, based on creative director’s feedback
- Created system on Figma to streamline resizing by 40% with a template
- Email Signatures Created a system on Photoshop for Animated Email Signature